Graduate Diploma In Marketing in Nelson Marlborough Institute of Technology, New Zealand

Graduate Diploma In Marketing in Nelson Marlborough Institute of Technology

Build upon your qualification with skills in marketing.

This qualification allows you to add a specialisation in marketing to further your career.

You will use your existing graduate skills or extensive experience to start your business study at the equivalent level to the final year of a business degree.

The Graduate Diploma in Marketing is a great option if you are seeking promotion in your existing employment, wish to broaden your skill and knowledge base and keep ahead in the knowledge game or if you are considering a career change, including self-employment.

Your studies will see you apply advanced marketing principles and concepts to creatively address marketing issues in a range of organisational contexts.

The programme is made up of six compulsory courses and one elective. In the BUS750 Advanced Business Project, you have the opportunity to conduct a research project focusing on a specific area of interest.

You will have the opportunity to discuss and develop, with tutorial support, a research topic that best fits your career aspirations.

Special project

In the BUS750 Advanced Business Project, you have the opportunity to conduct a research project focusing on a specific area of interest.

For example; a marketing related area of the healthcare industry, or a marketing project in the consumer goods industry. This is a great way to build upon your existing undergraduate qualification.

Your research could be conducted in your existing workplace. For example; if you are working in a business where there is a particular marketing issue, you can use your BUS750 Advanced Business Project to work through that issue.

Graduate outcomes

Graduates of this programme will be able to:

• Demonstrate and apply core business competences such as - but not limited to - critical thinking, decision making, negotiation, presentation, problem solving, managing self and others.
• Research, assess and critically evaluate business information relevant to their selected business areas and business environment and communicate this information in both written and oral form.
• Evaluate and adopt different approaches to decision making as required by the environment.
• Practise business in a legal, sustainable, ethical and culturally appropriate manner.
• Apply advanced marketing principles and concepts to creatively address marketing issues in a range of organisational contexts.

Employment pathways

After completing this programme you may choose to pursue a career in roles such as marketing and sales management, product management, merchandising, services marketing, market research, brand management and key account management.

Know more about Studying in New Zealand

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